How To | February 20, 2025

How to Choose the Right Marquee for Your Event

Attending events provides golden opportunities for businesses and brands to close deals, make sales, raise brand awareness and meet prospective customers and clients. If you’re preparing for a trade show or exhibition, you’re selling at a festival or fair, or you’ve got a stall at a local or national event, a show-stopping marquee can help you stand out from the crowd and encourage people to take a look or find out more.

Choosing the right marquee has a significant impact on visibility, engagement and first impressions. In this guide, we’ll share some top tips to help you find the best custom tent to steal the show.

How to Find the Right Marquee for Your Next Event

There are several factors to consider when looking for a marquee for an event. Here are some essential things to think about to help you find the perfect tent for your next show:

1. Size

Getting the size right is crucial. It’s important to choose a marquee that will fit within the allocated space and give you sufficient room to display or demonstrate products, host visitors and execute your event strategy. Tailor your wishlist to suit your needs and preferences. You may need a big tent or you may prefer a smaller marquee that will give you space for additional structures, for example.

Our structures range in size from compact tents to giant inflatables and jumbo marquees. Popular sizes include:

2. Design

One of the best things about event tents is the option to choose from diverse designs and styles and add company branding. You can customise your pitch with a printed, branded marquee that will catch customers’ eyes and lure them in. A bespoke marquee will help you create a unique, impactful stand that separates your brand from others.

At Event Display, we offer custom printing solutions, providing a wide range of design options for tents and marquees of all sizes. From single panels and branded awnings to colour printing on all exterior panels, we’ll help you design the perfect event marquee.

Plus, our 100% free design service means you can bring your vision to life with no extra cost—simply share your ideas, and our expert team will create a stunning mock-up tailored to your brand.

3. Style

There’s a vast range of tents and structures available for events and shows, each offering unique benefits to suit different needs. When choosing a marquee, it’s essential to explore various styles and consider which options align best with your event requirements. Think about key factors such as the size of your allocated space, the type of event you’re hosting, expected weather conditions, budget constraints, target audience, and how you want to represent your brand. A well-chosen event tent can significantly enhance your presence, boost brand recognition, and create a welcoming, professional atmosphere.

Examples of event tents, marquees and inflatables we offer include:

Printed marquees – Fully branded, high-impact marquees designed to make your business the centre of attention.
Printed marquee tents – Durable, versatile tents with custom printing to showcase your branding.
Spider tents – Unique, eye-catching structures with a bold, curved design for maximum visibility.
Inflatable domes – Quick-to-set-up, attention-grabbing domes that create an immersive brand experience.
Custom inflatables – Bespoke inflatable structures tailored to your branding, from arches to mascots.
Pole star tents (single and twin) – Elegant, high-peak tents perfect for creating a stylish event space.
V-wing tents – Distinctive, aerodynamic tents designed for both functionality and visual appeal.
Charging arches – Dual-purpose branding structures that also offer charging stations for event attendees.
Premium pagodas – High-end, pagoda-style tents that add sophistication to any event.
Event domes – Spacious, modern domes ideal for large-scale exhibitions and activations.
Party tents – Fun, vibrant tents perfect for celebrations, festivals, and social gatherings.
Star tents – Bold, star-shaped tents that provide both shelter and a striking brand statement.
Expo venue tents – Large, professional-grade tents designed for trade shows, expos, and corporate events.

No matter your event size or setting, we’ll help you find the ideal tent or structure to showcase your brand in the best possible way!

4. Add-ons and extras

We offer a dazzling array of event tents and printed marquees for all kinds of events, ensuring you have the perfect setup to showcase your brand in style. Whether you're looking for a simple, budget-friendly tent for a small-scale event or a fully customised marquee packed with premium features, we cater to all needs and budgets.

Our event marquees are designed to make an impact, with high-quality printing and durable materials that stand up to the elements. To enhance your setup and maximise brand visibility, we offer a variety of add-ons and extras, including:

Printed awning extensions – Expand your marquee’s coverage while adding extra branding space for a bold, eye-catching look.
Attachable flags – Elevate your presence with high-flying, branded flags that attract attention from afar.
Double canopy lining – Reinforce your marquee with an extra layer for a polished, premium finish.
Leg corner covers – Custom-printed covers that add a sleek, professional touch while enhancing brand consistency.
Customised display tables – Branded tables that complement your marquee, providing a cohesive and professional event setup.

No matter the event, we’re here to help you create a standout space that leaves a lasting impression!

The Benefits of Branded Marquees

Branded marquees offer multiple benefits for business owners and teams that attend events. From trade shows and displays to sporting competitions, tournaments, fairs and festivals, the goal is to stand out and encourage people to take an interest in your company and the products you sell. Customised marquees can help you turn heads and create a buzz. They also provide excellent opportunities to showcase your company name and logo, create new leads and introduce your brand to potential buyers and clients.

If you’re planning to attend an event and you’re thinking about adding a printed marquee to your stand or stall, here are some key benefits:

Enhance brand visibility: One of the best reasons to use a branded marquee for your next event is to enhance brand visibility. Your tent will draw attention to your business, bring crowds in and help you seize the spotlight.
Generate interest and intrigue: Generating interest and intrigue is hugely beneficial at any trade show or event. Once a queue or crowd builds, others follow. Your unique, bespoke design will help you create a buzz and urge people to take a look around.
Make your business stand out: It’s tough to stand out in a sea of stands or a giant hall of booths. Custom-printed tents and marquees are designed to put your brand front and centre helping you gain an advantage over others.
Create a brilliant first impression: Did you know that it takes less than 7 seconds for the average person to form a first impression? With a branded event tent, you can ensure you make the right impression every time.
Showcase and celebrate your brand identity: Designing a marquee for your event can help you showcase and celebrate your brand’s unique identity.
Create leads: An attractive, impactful marquee can help you create leads by bringing people to your stand or display.
Make your stand, stall or booth easy to find: Nobody wants to get lost or blend in at a trade show. A customised tent can help people find you and ensure your stall becomes a focal point.

Summary

There are many benefits to using branded, customised marquees and tents for events, but how do you find the right one? If you’re planning an event, it’s beneficial to think about key factors, including the size of the space and the tent, the type of event, your brand identity, your target customer base, design options, cost and add-ons and features. Exploring options and different types of tents and design styles can help you narrow your choices. Customised marquees are an excellent addition to any display, stand or stall. They not only help your business stand out and draw in crowds but they’re also practical.

Looking for a Custom Marquee for Your Next Event? Contact Us Now!

Why not take a look at our amazing selection today to find a tent that will ensure your brand steals the show? If you have any questions, you need advice, or you want to discuss ideas with our brilliant team, don’t hesitate to get in touch!