"Here's the blunt truth: people make their minds up about your booth as soon as they see it. It only takes a second for them to determine whether they are interested in what you have to offer. Your job is to make the most out of that second. And that includes putting a lot of thought and effort into your booth design, your staff and your marketing strategy!"
Keep reading to unlock the secrets!
There are many ways to successfully create conversions, from going all out with an architectural design like Timber City at the Exhibition SEGD Design Awards to keeping it small and building on relationships to everything in between.
But what are some specifics to focus on to maximize conversions, you ask?
Who would’ve thought that Nikola Tesla’s “world wireless system” back in the 1900s would become the Internet as we know it now? And that more than a century later, over four billion people would become Internet users?
The global trade show industry does over 30 billion dollars of revenue every year. What that says is that businesses, whether they’re brick-and-mortar or online based, understand the value of setting up a stand and engaging clients in unique ways from time to time.
Feel like your business isn’t getting the attention it should lately? Looking for something that will make people stop and notice your brand?
Look no further because we’ve got just the thing to make your company stand out.
In today’s marketing world, it seems that everyone is talking about going digital. Technology is great, but when you want to get the attention of local consumers, you need something that’s a little different.
Brand style guides and takes the heart and soul of your brand. It represents your mission, vision, and values.
Your brand is an amalgam of insights. They combine to create a promise of what a customer can expect from your products and services.
An expo is one of the best ways to get your name out there as a business, within your niche. An expo brings hundreds or thousands of visitors straight to you who have an interest in your business’s niche.
It’s an unparalleled opportunity to make a lasting impression on people within your industry that you want to pay attention to you. At an expo, however, there is going to be a lot of competition.
A marquee sign invokes images of the Las Vegas strip, downtown movie theatres, and witty church banner. It also could be referencing a “tent-like structure with open sides.”
In our industry, we use the word for both signage types. And each can help your business achieve its goals.
We’ll be discussing how in the following article. We’ll also be sharing several uses that can take your company to the next level. Let’s begin!
Going to trade shows is all about expanding your industry presence as much as possible.
Whether you’re looking for potential partners or new clients, you have to bring your A-game. Everyone there is competing for the same things as you, which means a custom booth can make all the difference.
A successful trade show requires careful planning and thought. You want to make important professional connections while you attract new customers.
There’s lots of competition. You need your booth to stand out from the crowd.
Digital advertising only goes so far. 91% of consumers feel that online ads are too intrusive. They also feel they’re too many of them. A printed marquee helps you cut through that line noise and make a stellar impression on your customers.
Print is finally making its triumphant return after years of decline. 65% of people under the age of 25 are reading print magazines. They’re staying more engaged and forming deeper connections with the brands. A great print marquee can help you reach a wide swath of different demographics.
Planning and launching a corporate event is a complex task. It often means balancing goals, such as integrating marketing and still delivering an experience.
Some events are easier than others. In the case of attending a trade show, you’re only responsible for your company’s booth. The larger scale programming is on the head of the event management.
